Big Data is all the information about customers that have been collected by a company and it becomes a more and more important tool. Some brands even base their all strategy on this because of the mass of information that it contains, and it was worth more than 10 billion dollars in 2013.
But we can ask ourselves how to use this huge amount of data in an intelligent way.
Customer relationship: identifying the good interlocutor
The purpose of the company is to get in touch with it’s customers. Data management means at least to understand his profile as soon as possible to adapt the experience that is proposed. But this is not as easy as it sounds because the information that we send are different and we send them through different medias and canals. Elements available for identification are not on the same. This implies to have the right information at the right time.
When customers take control
All of these exigencies are changing a lot how we manage customer relationship and animation of sales networks. The companies are not counseling any more and consumers become “consum’actors”: they want self-service and self-care to take the power.
Customer relationship is deeply transforming as well as Public Relations, Marketing, Sales Force and Desktop Publishing.
Nowadays, Customer-Relationship Management also means Social-Relationship Management, Collaborative-Relationship Management and Experience-Relationship Management. These extensions show that new solutions for Digital Marketing are emerging and that other tools to automate the collection of data will appear, which is a form of artificial intelligence.
Customer relationships are essential for a company. Indeed, it is they who will ensure the success of a company and that will maximize the benefits of the company.
To favor its customer relationships, a company must regularly find new customers and build customer loyalty by offering better services.
Customer relationships may be between a company and a customer but also between two different companies.
With good management of customer relationships, a company may offer the best product or service at the best price, communicate and be responsive, targeted customers but also respond to different needs, complaint or concern on the part of its customers.
Customer relationships depend on three axes:
- Relationship marketing: loyalty relationship between the customer and the company
- Communication : Use different communication channels to make themselves known.
- Manage the commercial relations of the company : Manage orders, relationships with distributors, suppliers and employees.
We must remember that customer relationships are important to a business. This requires treatment contact with his interlocutor to retain contact and get profits.
Alice DE GRAEVE
Everybody say that the customer is the king, well it’s true.
When we offer a service we have to give what the costumer wants and needs.
For the good of the company, it’s very important to be well known by the clients, or the futur customers.
Why ? Because customers are the only one who will make the reputation of your business.
If employees are nice, patient and give good advices to the customers, they will come back and just say good things about your business.
The reputation is extreamly important.
So, be nice with the client !
Welcome to L’Alimentation. We are a communication agency based in Paris and we want to make you see the capital like you’ve never seen it. We will search and work continuously and tirelessly to find new places to go to : shops, exhibitions, bars, restaurants, parties,…
Each month, we will criss-cross one neighborhood or one arrondissement to find every week THE place to be!
L’Alimentation is a new platform to interact about life in Paris, if you have any place to suggest, please let us know!
We are students at ISCOM.
Marie, Jeanne, Alice and Gabriel
We made a short video to presente you our cool team!
We hope you enjoy it.
Communicating on events via social networks
Hello! I am Jeanne, the artistic director of the agency. As a Member of l’Alimentation, I think that the best way to communicate on any kind of event is to use social networks.
Jeanne is the artistic Director of the team
First, social networks deliver informations very quickly, especially because people share content.
For example, Facebook is the best way to have many people at a party : the event planner invites his Facebook friends, who are going to invite their Facebook friends… It becomes a spider web! In a few hours 1000 people are aware that a party will take place!
This is what we want to do with l’Alimentation. First, we want to write about good places to go to in Paris, it can be shops, exhibitions, nice restaurants or bars,… And then, we want to share our articles on social networks so that people can share these informations. It will help people to find new things to do in their area, and it will also help those places to have more visibility and more customers.
We think that the immaterial and unreal life that we have on the internet should sometimes meet real life, and real things that are really happening. We want people to go outside and to see beautiful things, places and people, and social network, as it’s name indicates, is the best way to help us.
I am Gabriel Le Roi, and I am the community manager of L’Alimentation.
I manage the vision of the agency on the social website.
Although social website are a lot of teenagers who use them, it is very useful for the enterprise : it will be the fonction of the community manager to manage these account :
In first, it improve the notoriety of the agency and th influence mainly for a little agency . The people can follow closely the agency. It is possible to find more clients easily. These account can be the frontage of the agency.
Moreover, the social media generates a lot of traffic, it must put some links to invite to the website of the agency.
This is a way to present our image .
Also with this social media, the SEO is easiest and communicate with people is more quickly and easy ; it creates rapprochement with the clients and the followers.
So for our agency, the social website are very important almost obligatory chiefly now.
Henceforth we can’t do anything without social website. It’s very hard to develop without them.
Gabriel Le Roi